Casio G-SHOCK Introduces The New GA-710GB1A



Several New Additions Offer Unique Style and Function

DOVER, NJ, February 23, 2017 -Today, Casio G-SHOCK announces its new Garish Color Series which features a metal front button and stainless steel buckle, along with a metallic dial on the face.

The new models with garish coloring create the image of the accessories or fashion items worn by b-boys. The GA710GB-1A in glossy black with gold IP front button and buckle has an overall shiny finish for a tough and energetic look. Other colors include GA710-1A in black and silver, and the GA710-1A2 in black and blue, both with a half-matte finish. In addition, two new colorways for the men’s GA700 model have been introduced: the GA700-2A in blue and the GA700-7A in white.

First introduced in the fall of 2016, the GA700 model features a front button case design and 3D bold hands on the face, for a dynamic, tough look. The GA700 and GA710 models come equipped with standard G-SHOCK technology, including 200M water resistance and shock resistance, in addition to a high-brightness super illuminator LED light, 3D bold hands, World Time (31 time zones / 48 cities + UTC), 4 daily alarms and 1 snooze, 1/100th second stopwatch, countdown timer, 12/24 hour formats, and a 5 year battery. The GA710GB-1A will retail for $150, and the GA710-1A and GA710-1A2 for $130. The GA700-7A and GA700-2A will retail for $99. All models will be available beginning in March 2017, and can be purchased at major G-SHOCK retailers, including Macy’s, Zumiez,, and the G-SHOCK Soho Store.

CASIO’s shock-resistant G-SHOCK watch is synonymous with toughness, born from the developer Mr. Ibe’s dream of ‘creating a watch that never breaks’. Over 200 handmade samples were created and tested to destruction until finally in 1983 the first, now iconic G-SHOCK hit the streets of Japan and began to establish itself as ‘the toughest watch of all time’. Each watch encompasses the 7 elements; electric shock resistance, gravity resistance, low temperature resistance, vibration resistance, water resistance, shock resistance and toughness. The watch is packed with Casio innovations and technologies to prevent it from suffering direct shock; this includes internal components protected with urethane and suspended timekeeping modules inside the watch structure. Since its launch, G-SHOCK has continued to evolve, continuing to support on Mr. Ibe’s mantra “never, never give up.”

About Casio America, Inc.
Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world’s leading manufacturers of consumer electronics and business equipment solutions. Established in 1957, Casio America, Inc. markets calculators, keyboards, mobile presentation devices, disc title and label printers, watches, cash registers and other consumer electronic products. Casio has strived to realize its corporate creed of “creativity and contribution” through the introduction of innovative and imaginative products. For more information, visit